SAN FRANCISCO – Qardio, Inc. has today announced a collaboration with UA Connected Fitness, Inc., and its MyFitnessPal mobile and online fitness platform to integrate Qardio’s smart scale and body analyzer, QardioBase. Together, the two companies will work to help users achieve weight goals by allowing them to track how their diet affects their weight and body composition, creating a powerful health and fitness tool.
QardioBase is an award-winning smart scale that automatically measures a user’s weight, body mass index and body composition, including muscle, fat, water and bone percentage. It features unique modes that tailor to the user’s need such as Smart Feedback Mode that replaces numbers with smiling face designs. This motivational mode is perfect for users who want to focus on their progress without seeing their daily weight fluctuations on their health journey.
“We’re excited to partner with such a well-respected brand and one that shares our mission of helping empower users to be healthy,” says Marco Peluso, CEO of Qardio. “This integration is another step in opening up our platform for more people around the world and make it easy for them to stay on top of their health goals.”
Under Armour, Inc., acquired the MyFitnessPal fitness platform in 2015. The MyFitnessPal app is the leading health and fitness resource for achieving weight loss goals. The app allows users to have a comprehensive view of their health and fitness by tracking nutrition, calories and fitness. As part of the MyFitnessPal experience, users have access to training plans, recipes, articles, videos, and other helpful and motivational content on the MyFitnessPal Blog. Once a user initiates the integration with Qardio, all of their future QardioBase weight measurements will be automatically sent to their MyFitnessPal app to give them immediate insights.
“UA Connected Fitness is an open platform and this collaboration provides another opportunity to further integrate personal nutrition and activity with tracking technologies,” says Albert Lee, SVP Digital, Under Armour. “Partnering with Qardio will make it easier for users to keep track of their progress and help them on their road to a healthier lifestyle.”
For more information on MyFitnessPal, please visit: https://www.myfitnesspal.com.
About Under Armour, Inc.
Under Armour (NYSE: UA, UAA), a leader in the performance footwear, apparel and equipment industries, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com.